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22 Sep, Tuesday
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UPDATE: Asos opens its doors to fashion bloggers

UPDATE: Asos opens its doors to fashion bloggers

Asos opened its doors to fashion bloggers for the first time last night with an amazing night of clothes, catwalks and champagne.

The online fashion giant showcased some of its fabulous spring/summer ’10 offer and fashion bloggers were able to try the pieces on, have photos taken and strut down the famous Asos catwalk. This is my attempt in a gorgeous maxidress, huge 6 inch peep toe ankle boots and some high summer sunnies.

There were also make-up artists and hair stylists on hand to try out some of the cool beauty brands on offer. A brilliant, bright pink lipgloss by Illamasqua was in the goodie bag (love it!), along with a chunky silver necklace and Asos vouchers.

It felt like I’d stumbled into a huge wardrobe full of dressing-up clothes, but new season! It was so much fun and the Asos staff are so lovely, friendly and welcoming.

Asos is always 10 steps ahead of the game and last night was another example. The only problem, I now have a summer wish-list as long as my arm…better start saving!

fashionbite xx

Emily Seares is an award-winning magazine editor and journalist and the founding editor of FashionBite. She was featured in VOGUE's Digital Powerlist Top 100 and is a quoted style expert for most national newspapers and magazines.

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ASOS: Opens its doors to bloggers