I’m so excited…Oxfam is launching the UK’s first ever online vintage charity shop tomorrow and Fashionbite has had a sneak preview.
The new store will stock the biggest selection of vintage clothing anywhere online, with thousands of items sourced from Oxfam shops and boutiques across the country, such as a 1950′s leather clasp handbag or a floral 1970′s maxi dress.
It will allow you to rummage for those fab vintage finds from the comfort of your own home…perfect.
Featuring as a new area on Oxfam’s homepage, under the heading vintage, you’ll be able to access the site at www.oxfam.org.uk/vintage from tomorrow.
What I love about the new site is you can also shop by decade, ranging from the ’50′s to the ’80′s. When you click on the decade you are taken to an introduction page about the era, including key looks and styles. It’s also great that the Oxfam team will scour the country for the best vintage pieces to put up online. It can sometimes be a bit hit and miss with stores, depending on which one you go to.
The new vintage site will also feature regular blogs, advice and inspiration from Oxfam’s guest style gurus. The panel of experts includes Whistles CEO, Jane Shepherdson; BBC vintage expert, Katherine Higgins; fashion author, Christa Weil; ethical stylist, Lupe Castro; Trendstop CEO, Jaana Jatyri and stylist to the stars, Fee Doran.
From insider tips on identifying valuable items to advice on customising or caring for vintage finds, the site will be the essential go-to for anyone that loves vintage fashion.
Oxfam’s head of retail Sarah Farquhar says: “Oxfam has been the face of vintage style on Britain’s high streets for over 60 years. We’ve seen enthusiasm for unique second-hand and retro fashion boom over the last few years, and now it’s not unusual for A-list stars to walk the red carpet in vintage Oxfam gowns instead of the latest designer items.
“The beauty of fashion is that it can be recycled and reused again and again.”
This is a brilliant idea by Oxfam and building on the strengths it is known for.
Also, great for vintage lovers out there who can now shop with a conscience by donating to charity at the same time..!
fashionbite xx