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Posts tagged ‘Tesco’

Apr 14

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Peacocks relaunches website- where’s Primark?

Peacocks has relaunched its website and said it aims to be the number one value fashion retailer online.

This is off the back of a 90% increase in online sales from January ’09 to Jan’10.

The new site sells double the number of lines as Peacocks’ previous transactional site and offers improved functionality for its 200,000 visitors per week.

Last month, value retailer Tesco launched its first ever premium range online called F&F Couture and is looking to ramp up its online presence…

…which begs the question, where’s Primark?

Primark seems to be dragging its heels over launching an online site, despite all it’s competitors having made the move. Of course, it’s very different running a store-based retail operation, compared to an online one, but the sales potential is also huge. And most retailers say online is their biggest store.

Peacocks managing director Tim Bettley said: “E-commerce is set to experience further growth over the next decade which is why we have made this major investment in our new transactional site.”

So, will Primark follow suit..? Watch this space.

fashionbite xx

Mar 31

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FIRST LOOK: Tesco launches premium range ‘F&F Couture’

Tesco launched its first ever premium range exclusively online at www.tescoclothing.com today.

The range is Tesco’s first foray into the world of high fashion, ok..well, not quite high fashion, but certainly a lot more premium than anything it has done before.

The 16 piece collection mixes prints, textures and oversized embellishment with tailored shorts, cropped silk harem pants and sculptured pagoda jackets. Prices range from £40 to £140.

I love the denim jacket (above), would look fab over this summer’s hot, new trend for sportswear-inspired trousers- see Fashionbite’s post Jog On or over the silk harem pants (above).

fashionbite xx

Oct 8

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Tesco v Next…?

tesco 2So, exciting news for all you online bargain hunters out there..Britain’s biggest supermarket Tesco has launched a fashion website. You can check it out for yourselves at www.clothingatTesco.com

Thought I’d have a little nose around and give you my thoughts. I like the layout- it’s simple, clear and easy to navigate..but there’s something slightly familiar about it..oh yes, Next! Have a peek at Next’s online fashion website www.next.co.uk, there is more than just a pasing resemblance! Tesco hasn’t opted for its red/blue branding then..in fact the only things that really mark it out as Tesco are the name and ‘every little helps’ logo at the bottom.

However, that’s where similarities between Tesco/Next end. Next has really ramped up the fashionability of its ranges in recent months and the brand is looking good.  I also like the way it has stamped its mark on the fashion world with a series of ad campaigns that are sexy, aspirational and clearly identifiable as Next.

Anyway, back to Tesco…

Tesco has chosen not to display clothing on models and the site is fairly functional..no catwalks and pumping music..I don’t think Asos will be quaking in its boots just yet! As yet, there aren’t really any big fashion brands on board- mainly sportswear brands such as Adidas and Nike, alongside Tesco’s own label fashion brands..but I’m sure the mighty pulling power of Tesco will attract many more in the  years to come. I think it’s fantastic news for Tesco shoppers who aren’t anywhere near a Tesco Extra store..but does it have fashion credibility? I think it’s got a way to go..but it’s offering customers the option to buy value clothing online..which is more than we can say for Primark!

fashionbite xx