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Posts tagged ‘Next’

Jan 11

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FashionBite wins Next Styling Challenge

Next Styling DayNext Styling DayNext Styling DayNext Styling DayNext Styling DayNext Styling DayNext Styling DayNext Styling DayNext Styling DayNext Styling DayNext rolled out the red carpet for fashion/style bloggers today and treated us to a day of champagne, styling and a look at their spring/summer collections and the inspiration behind them.

Next also challenged bloggers to style a look based around one key piece chosen by them. I was given a lace t-shirt top and I created an off duty festival look (see first pic). I won the challenge (along with 4 other bloggers) and we’ll get our looks shot on models and sent out to Next’s online subscribers in a few weeks time.

Bloggers pictured (image 7)  include the lovely Elizabeth from Thrills and Frills and Kristabel from I Want You To Know. I also had a great time with the gorgeous Jazmine from Jazzabelle’s Diary.

Next’s buyers and marketing director Christine also ran through the trends/stories for next season. Next will be sporting 6 key stories but is looking to add to the collections throughout the season.

Story 1: PAINTBALL

This collection consists of vibrant colours- reds/blues, block stripes on jerseywear, colour blocking and a ’70′s Miu Miu feel. A tie-front top will be a key shape, along with wide leg trousers.

Story 2: WHITE HEAT

White, white and more white. I loved this collection. Crochet edging, smocking detail, a wider ’70′s feel, lace trims and a real attention to detail. Next will be merchandising the white collection together in store, the first time it’s put one colour all in one block, so it should look visually v.strong.

Story 3: LAUREL CANYON

Fringing, crochet, this is a more relaxed smart/casual collection. Blue/orange/ginger are key colours. Soft denim, wide leg trousers, long boyfriend blazers and cape shapes. I loved the burnt/rusty colours in this collection, I think they’ll make great transitional colours.

Story 4: LOCKER ROOM

This story took inspiration from off duty models at Paris Fashion Week, low-key sweatpants embellished with sequins, stripy blazers and lace.

Story 5: ’70′S ST TROPEZ

Buyers went to India for fabrics, the collection is a formal story but with a more relaxed feel. Pleated skirts, shorts, wide leg trousers, silk blouses and fab attention to detail on fabrics.

Story 6: HOT SPOT GARDEN PARTY

Neon colours, simply brights, prints. Lace, sleeveless shirts and jumpsuits.

FashionBite xx

Jun 14

Next launches facebook model competition

Next facebook model competition 2010 Next has launched a facebook model competition searching for two winners to receive a £2,000 shopping spree at Next, the chance to star in a photo-shoot and a special introduction to leading model agency, Select.

Entrants must be over 18 and a permanent resident in the UK or Republic of Ireland. Closing date is midday on Tuesday 6 July.

So…do you think you’ve got what it takes to become the new face of Next..?

Check out the competition on facebook at http://bit.ly/nextmodel for more info.

Good Luck!

fashionbite xx

Apr 20

Next’s hot, new ad campaign launches Friday

Fashionbite has had a sneak preview of Next’s sexy new spring/summer ad campaign, which launches on TV/online this Friday.

This advert is hot!

Shot by well-known fashion photographer Ben Watts (in his first time doing a short film) the narrative follows supermodels Emanuela De Paula and Amy Hixson on a road trip from West Hollywood, taking them along America’s iconic Route 66.

An upbeat Dandy Warhols soundtrack provides the perfect backdrop to the dazzling sunshine and fun, care-free attitude of the ad.

The clothes look stunning- heaps of vibrant colour, Emanuela opens wearing a striking, canary yellow dress- along with bright, floral prints, distressed denim and some fabulous bikinis!

If Next wants to show off the fashionability of its new ranges- this advert really hits the spot!

Along the way, the girls play road-tag with a group of cool guys on vintage motorbikes, including hot actor/models Nathan Bogle, Din Yates and Jon Kortajarena.

The advert closes in a house in the Mojave desert. A pool party is being hosted by top west coast DJ Zen Freeman and the sun sets on the impossibly stunning group as they party the night away…

This advert screams hot, summer days and it’s one of Next’s best to date.

Be warned though- you’ll be dying to go on holiday after seeing it…!

fashionbite xx

Dec 9

CHRISTMAS GIFT GUIDE: £50 and under

CHRISTMAS GIFTS FOR HER: £50 and under…


A stunning hard case clutch with jewel feature clasp-£35, Oasis. This gorgeous bag can be worn with or without the chain, depending on the look.

Purple chunky cable knit beanie-£50, Farhi at www.my-wardrobe.com. Keep warm and fashionable with this snug beanie…perfect for those cold, winter months.

Limited edition Filofax Beauty Giftbox-£35, www.filofaxgifts.co.uk. Each giftbox contains a filofax with limited edition design, a pen which doubles as a perfume, a mirror and a voucher for a free beauty treatment worth up to £100. The perfect present for the busy working girl!

Lavera sparkle and shine beauty gift set-£38.50, www.freetoexplorebeauty.co.uk. Lavera is a fab beauty brand and is brilliant for sensitive skin. It uses only natural ingredients (no nasty chemicals!) The beauty gift pack contains eyeshadow, mascara, eyeliner and lipgloss…great for delicate faces!

Frankincense skincare duo-£24, www.nealsyardremedies.com.. This rejuvinating gift box contains hydrating face cream and facial mist infused with anti-aging frankincense and myrrh. A fab Christmas themed pick-me-up!

Cropped faux-leather biker jacket-£55, www.warehouse.co.uk.. Ok, so I’m cheating slightly as it’s just over £50, but it’s a great present and perfect to throw on for day to nightwear. You can’t go wrong with a biker jacket no matter what your shape, size or style.

Valentino silk scarf-£39.99 (reduced from £124) at www.tkmaax.com. TK Maax has some great offers if you’re looking for brands at huge discounts. Great for female relatives!

CHRISTMAS GIFTS FOR HIM: £50 and under…

Black leather record bag-£50, www.next.co.uk.. This bag is 100% leather and great value at just £50, wear it with a suit or dressed down.

Tartan converse trainers- £44.99, www.rubbersole.co.uk.. For the quirky man who loves making a fashion statement, these Converse All-Stars are perfect pressie material.

Sterling silver cufflinks-£45, Paul Smith at www.my-wardrobe.com. These gorgeous Paul Smith embossed cufflinks would make a great gift for any suit wearing Paul Smith fan.

Collezione brown leather washbag-£29.50, www.marksandspencer.com.. I love this washbag, great value at under £30-perfect for those long weekend breaks!

Black leather belt-£25.00, Henri Lloyd at www.asos.com. Black soft polished leather teamed with a chunky metal buckle, simple but stylish, a great classic look.

Hip hotels UK book-£18.75, www.asos.com. A collection of rural hideaways for the 21st century- a great coffee table read with fab pictures- perfect mini-break material!

fashionbite xx

Oct 8

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Tesco v Next…?

tesco 2So, exciting news for all you online bargain hunters out there..Britain’s biggest supermarket Tesco has launched a fashion website. You can check it out for yourselves at www.clothingatTesco.com

Thought I’d have a little nose around and give you my thoughts. I like the layout- it’s simple, clear and easy to navigate..but there’s something slightly familiar about it..oh yes, Next! Have a peek at Next’s online fashion website www.next.co.uk, there is more than just a pasing resemblance! Tesco hasn’t opted for its red/blue branding then..in fact the only things that really mark it out as Tesco are the name and ‘every little helps’ logo at the bottom.

However, that’s where similarities between Tesco/Next end. Next has really ramped up the fashionability of its ranges in recent months and the brand is looking good.  I also like the way it has stamped its mark on the fashion world with a series of ad campaigns that are sexy, aspirational and clearly identifiable as Next.

Anyway, back to Tesco…

Tesco has chosen not to display clothing on models and the site is fairly functional..no catwalks and pumping music..I don’t think Asos will be quaking in its boots just yet! As yet, there aren’t really any big fashion brands on board- mainly sportswear brands such as Adidas and Nike, alongside Tesco’s own label fashion brands..but I’m sure the mighty pulling power of Tesco will attract many more in the  years to come. I think it’s fantastic news for Tesco shoppers who aren’t anywhere near a Tesco Extra store..but does it have fashion credibility? I think it’s got a way to go..but it’s offering customers the option to buy value clothing online..which is more than we can say for Primark!

fashionbite xx