NEW: Harvey Nichols ‘Love Thyself’ Campaign

The latest in a line of provoking ads for the upmarket department store, (last Christmas we saw a film of girls doing the ‘walk of shame’ after a few too many festive drinks the night before!)  it has just unveiled a girl-on-girl campaign to launch its new Beauty Bazaar store, which opens in Liverpool One on November 7.

Created by adam&eveDDb and shot by fashion photographer Nobert Schoerner, it features the strapline ‘Love Thyself. Beauty Bazaar, Harvey Nichols’. It reminds me a bit of the front cover shoot of LOVE magazine a year or so ago, with Kate Moss kissing a transsexual model and is another clever campaign for the store. What do you think? #LoveThyself

Emily @FashionBite xx