We arrived at IKEA’s Asian-style floating market in London’s Regent Canal last Thursday evening, not knowing what to expect, and boy were we surprised! The Swedish homeware brand pulled out all the stops for one night only to create a full-scale floating market, with their new product range artfully displayed on punting boats brought down especially from Cambridge.
Each boat matched a specific colour scheme, echoing the typical clean lines and simplicity of IKEA within the playful and fun atmosphere of an Asian market. We floated blissfully down Regent’s Canal scoffing Lamb Koftas and Grapefruit Cocktails as a helpful assistant took us through the new product range. Even the weather behaved itself – you really could have been in Thailand.
We particularly liked the White and Purple Boats, showing off lamps, rugs, cushions and wardrobes – simple and smart, with a few key pieces picking out that all-important detail. The new range is focused on textiles, moving away from the traditional black and white we see in IKEA time and time again towards vibrant, authentic patterns and prints inspired by countries across the globe. We’ll be needing cosy new blankets, soft lighting and fluffy rugs to get us through the chillier months.
Here’s a video of the build… so impressive!
The incorporation of new textiles is a great way to update any room. Refresh a tired old sofa with a colourful new throw, or simply change your curtains rather than re-decorating an entire room. We’ve fallen in love with this range!
Our favourite pieces included the ‘Fillsta’ table lamp (£11), bright orange ‘Gunilla’ fabric (£6) and the Torva soft toy range – IKEA donates £1 for every fuzzy, adorable vegetable cushion sold to Unicef. Now there’s no excuse not to splash out!
Amy @ FashionBite xx