With the beauty industry currently booming, this year has seen retail giants like Harvey Nichols, Selfridge’s and Marks and Spencer all expanding their beauty departments. Never ones to miss a trend, last week Topshop followed suit by unveiling brand new Beauty Rooms at their flagship store in Oxford Circus.
As always, Topshop have taken a unique approach to the expansion ensuring they cater to the beauty needs of their fashion-forward customers and creating a ‘treatment destination’ with a difference. While other expansions have focussed on more traditional beauty treatments, the Topshop Beauty Rooms offer services for ‘every beauty need and unique style’ including dip-dying, nail art and even piercing.
With help from a few experts, the Topshop Beauty Rooms look set to be a one-stop-shop for alternative beauty treatments. The Beauty Rooms will feature services from Bleach (the Dalston salon who lay claim to some of last years biggest hair trends including platinum silver, recession roots and the dip-dye), Metalmorphosis (the UK’s leading piercing and tattoo studios) and WAH who made nail art mainstream with their “Whatever you want” approach to nails.
The Beauty Rooms opened last week and are located on the lower ground floor of the Oxford Circus store. So whether you fancy a wax, a blow-dry or even a tattoo get yourself to Topshop and have a look – as if you needed an excuse!