So it finally arrived…. Vogue Fashion’s Night Out, and boy what a night it was!
Starting fairly civilised with myself and FashionBite beauty reporter, Marianne Gray sitting down to a coffee and slice, pouring over our battle plan to hit which stores at the best time. Browsing through Carnaby Street, you could feel the crowds rising, the atmosphere beginning to buzz; everyone on cue for the night of fashion madness to commence.
Whilst Emily and Caleb worked their magic over at John Lewis, styling the hottest sunglasses for Gucci; we hit Vivienne Westwood on Conduit Street at 6pm on the dot, in celebration of the new ‘Merino Wool’ collection. Welcoming with gin and grapefruit cocktails on the neon-signed door (gin being the drink of choice for the night) and a glass display area made up of miniature pastel pink macaroons, we were definitely ‘fashionably’ early. The decks were only starting to warm up to the sounds of Sam Brown’s ‘Stop’ whilst we ogled over the superb creations that Westwood spurns out time and time again. (I say it everytime I enter the store, but I want that huge gold ornate mirror for my own bedroom and need those metal orb poles for my bed posts please.)
After a quick drop of red wine and mingle at Issey Miyake, it was time to hot, skip and strut as fast as I possibly could in Underground creeper wedges (I’m still adamant they were the best choice of footwear for the event) over to Topshop where singer Delilah was having her very own Kate Moss moment, whilst performing in the store window. Neon yellow lace skirt, diamante necklace, killer legs and a superb acoustic rendition of ‘Time’ … we hate her!
As we made it onto New Bond Street, a common theme was occurring; One, nail bars were EVERYWHERE… instore at Topshop and Mulberry and loaded onto the streets where young women formed (surprisingly) ordered queues for a sample of free metallic wraps and cutesy designs. And Two; my bright pink gigantic pom pom earrings (that started life as keyrings from the Sweetlime pop-up shop on Portobello Road) were catching the eye of every blogger; from the director at jewellery website, Adorn running down the street for a snap and trend forecasters, WGSN taking what felt like a full body scan of the outfit- it felt like the poms were taking over my body.
Bond Street was where it was happening with the liveliest atmosphere and the most exhilarating movement of fashionistas, all trying to get a glimpse of the action taking place. With Mary Katrantzou signing limited edition tote bags at the Vodafone re-charge booth, the most amazing window displays seen at Louis Vuitton; even a Japanese food stall had queues snaking around the corner (what free food can do to a person eh). Unfortunately the queues at McQueen were insane- still very much the designer house of the moment and time was skipping past us at an alarming rate. Burberry were as fabulous as ever, especially with the white carpet outside leading to the entrance; you could see from everyone’s expression they were loving every shining moment.
Now, official sponsors of the night Mulberry; never before have I been in a bundle of so many fashion lovers, stampeding their way through the crowd like they were part of the Harlequin rugby scrum. High-pitched screaming voices, “Stop pushing!”, arguments with Chinese tourists, doormen looking like they wanted to run and hide (never get in the way of a woman and her oak Bayswater), the sound of yet another getting crushed against the window, vocal comparisons to the opening crowds at Primark … but finally after 45 minutes queuing (charging) we were in.
Oyster bars, wide champagne flutes, gold masks and picture booths, lots of gold, a free Mulberry goodie bag with each purchase (we wish); it was all there, except any sign of Alexandra Shulman or Lana Del Rey (though Daisy Lowe and Pixie Geldof made an appearance later in the night). Marianne did however win one of the Mulberry totes; her excited screams, as she leapt forward to the golden tombola, could even be heard above the sound of yet another gin based cocktail glass being smashed (those caviar on minute squares of rye obviously weren’t sufficient enough in soaking up all that free booze).
With one last dive into Jimmy Choo, where the cranberry and vodkas went down tremendously to the sound of good old disco and gazing lustfully at the colourful arrangement and gorgeous bags over at Coach; the night came to a close with a feel good, all for one, flash mob style dance off at the ‘Swinging Silk’ stage in front of Hermès.
After walking what felt like an age, we finally realised we had been so busy nattering we had strolled in a complete full circle around Soho! We both felt like we truly deserved another glass of rosé, so promptly dived straight into the next pub and washed it down nicely with a pork pie. How glamorous are we?!
Until next year!