This week sees a beauty first from YSL, as they collaborate with Facebook to launch a new eye shadow palette inspired by the social network to celebrate their Facebook fans.
‘Devoted to Fans’ is made up of four gorgeous shades including Facebook’s signature blue and white as well as smoky black and grey – ideal for future profile pics.
The palette will be exclusively available from the 19th of July through the YSL Beauty Facebook page as a ‘declaration of love’ to fans of the iconic beauty brand.
And it seems the luxury French brand have found a new Facebook fan with Damien Vincent, Commercial Director of Facebook France announcing: “We are honoured that a prestigious brand such as Yves Saint Laurent [is using] Facebook colour codes to launch a unique product destined for his fans.”
Only 1,650 will be available and with nearly 350,000 ‘likes’ on the Facebook page already you’ll have to be quick if you want to pick up this collector’s item. Those of you who do will then receive extra “privileges” from YSL such as exclusive information, perks and services through the brand’s Facebook feed as well as in store.
We are all about multi-tasking here at FashionBite and thoroughly encourage the idea of combining social media and beauty so we’re going to go ahead and put it out there for any beauty brands hot on YSL’s fabulous heels: Glitter for Twitter?
Beauty Reporter: Marianne Gray