Fashion Reporter, Sian O’Donnell
We have all been there… a looming wedding or an occasion of other such importance suddenly creeps up with days to spare. And nothing!
No item in your ever-growing wardrobe is suitable for such an event and you don’t have the time or energy to go trouncing around the highstreet, searching for something with the ‘Wow’ factor. Well step forward, or should we say, type in, Wish Want Wear and all your dreams will come true- just like an e-commerce fairy godmother!
The brain child of business graduates Uttara Parikh, Suruchi Bhargava and Suruchi Saxena, who saw a gap in the market and pounced (with dignity, grace and complete style), Wish Want Wear is a new UK designer dress and accessory hire site.
The founders explain to FashionBite that unlike other websites of the same agenda, Wish Want Wear offers new and current season stock bought directly from the designers, meaning you will never be behind the times.
The ingenious idea being you order the item online which is then delivered to your door, guaranteed for the following day, with a different size also included in case (what all women dread) – the size you order does not fit!
You then have the dress for four days, with an insurance policy already built into the final price meaning stains are no longer your worst enemy. (Red wine, how we have missed you!) You then pop it back into the back and voila! It will be sent away with nothing but fond memories and an array of compliments in its wake.
With a strong list of internationally renowned designers already in their catalogue, including Temperley London (who has been a massive supporter from the start) Sass &Bide, Twenty8Twelve, Tibi and other exciting designers to be launched later this year, such as Bora Aksu and Jean-Pierre Braganza (and prices starting from just £40!) there really is nothing not to love about this website.
“You will never be stranded” is the tag line for the company and is a promise that fills us all with relief. Come rain, shine, road block or a disastrous last minute encounter… Wish Want Wear vow to have the perfect dress delivered directly to you. Having only been up and running for nine months, watch this space for the growing brilliance of this idea…