Fashion Reporter, Sian O’Donnell
What better way to celebrate the exciting news that iconic North American brand, J.Crew are launching worldwide in over 100 countries, than to photograph the personal style of each City!
Hello, World! Is an online feature on the official J.Crew website that highlights the inspiration and power that J.Crew clothing has over people across the world and documents the particular trends that each country possess in making the look their own.
Photographer and bloggers, Garance Doré and Scott Schuman travelled the world and illustrated how five tastemakers put together J.Crew outfits through colour, prints and an attitude that is translated perfectly in every language.
The list includes Hilary Tsui; blogger and owner of Hong Kong boutique, Liger, who wears her ensemble loud, proud and extremely pink, “If I could wear only one colour it would be pink.” (And that neon green nail varnish, we love!)
Gorgeous Sven Schumann; Berlin’s founder of online magazine, The Talks, whose laid back demeanour is oh-so European, “My favourite article of clothing is a pair of old jeans.”
To Popeye magazine’s Editor-in-Chief, Takahiro Kinoshita of Tokyo, fashion blogger Berta Bernad of Madrid (multicoloured glitter capris, yes please!) and finally, Tk Mak, founder of Hong Kong-based trendsetting pop culture magazine, Milk. (Effortlessly cool.) All five bring their own spin, influence and cultural background to the pieces to make each image, never the same.
The second instalment in July will consist of street style savvy’s from Sydney, Paris, Milan and London. With rumours circling that a J.Crew store is to open in the West End after the ‘Crew’ were spotted shopping for space in the area, it is time to show what London is all about.
Tastemakers, you ready?!