LFW – Alexa Chung on what makes British style so great!

At London Fashion Week this season, the British Fashion Council announced its new Young Style Ambassador as Alexa Chung – whose quirky, messy, tomboyish looks have become synonymous with laid-back London style.

Alexa says: “I always name London first when asked which city in the world has the best style. There’s something so inherently rebellious about how people naturally style themselves.

“Brits aren’t afraid to experiment or take risks with how they look, perhaps that’s why London has always been home to the most dynamic and daring designers in the world.

“I adore fashion and am proud that it’s now officially my job to champion those London designers both new and established that inspire me so much.”

FashionBite totally agrees with you Alexa!

[Alexa is pictured here at various fashion shows during London Fashion Week Aw12.]

FashionBite xx