London Fashion Week Day 3 – Mulberry announces new it bag, the ‘Del Rey’

First thing on the morning of Day 3 at London Fashion Week, an announcement from Mulberry dropped into my inbox – news of its new icon bag, named after US singer Lana Del Rey, called the ‘Del Rey.’ Oooh..I love a new it bag, will it be as big as the Alexa though??

[Click 'Read More' to see pics of the new Del Rey bag]

The news superseded their AW12 catwalk show – the first time the brand has shown on-schedule at London Fashion Week – which started at 9am and had a ‘scary monsters’ theme with oodles of gorgeous shaggy faux fur on outerwear, bags and skirts. (Note: Shaggy fur – hot trend tip for next season!)

Mulberry’s show, which was in Claridge’s Hotel, was inspired by “wild things and mysterious expeditions to faraway lands.”

Claridges’s ballroom was transformed into a monsters lair, complete with giant gold padlocks, taken from the iconic padlocks used on the label’s accessories (Mulberry’s invites for the show were also giant gold keys).

Guests included Anna Wintour, Alexandra Shulman, Suzy Menkes, Lana Del Rey, Michelle Williams, Elizabeth Olsen and Olivia Palermo, who were seated in the shadows of two gigantic monsters standing tall either side of the catwalk.

Mulberry said the new ’Del Rey’ has been inspired by Lana’s style of “Old Hollywood mixed with an edginess and irreverent sense of fun.” The bag, although structured, is soft and tactile to touch and launches in May as part of the brand’s AW12 collection.

Lana Del Rey said of the bag: “I love the design, a perfect mix between old school Hollywood and contemporary style. It’s an honour that such a classic and prestigious brand would name a bag after me.”

Keep posted for more reviews from Day 3!

FashionBite xx