PICS – Mulberry’s new SS12 campaign, shot in Brighton!

I love the oversized, candy coloured theme of Mulberry’s SS12 campaign, shot in my beloved old home town of Brighton (I lived there for about 5 years before moving to London!) The shoot was inspired by creative director Emma Hill’s memories of the English seasides of her childhood.

In key colours for the new season – against a backdrop of blue sky and the Brighton Peer –  models Frida Gustavsson and Lindsey Wixson recline with giant topsy-turvy melting ice-creams, sticks of rock and striped sweet bags created by set designer Andy Hillman. 

In his third campaign for the brand, Brit photographer Tim Walker capures the essence of spring/summer with a fun and whimsical twist…good enough to eat!

FashionBite xx