FIRST LOOK: New H&M collection by 10 magazine’s Sophia Neophitou-Apostolou
Sophia Neophitou-Apostolou, editor in chief at 10 magazine, has curated a capsule collection for H&M, to be sold exclusively in H&M’s Selfridges concession, London, from this Thursday (November 24).
The edited selection has a minimalist feel to it, with contemporary silhouettes, in a palette of black, white and cream. Items include a cream leather panel dress (£79.99), a black leather pencil skirt (£59.99 – which I love!), cream belted coat (£79.99) and accessories such as a snakeskin print cuff bracelet (£9.99) and bag (£49.99). Fabric includes silk, wool and leather.
Sophia said: “The pieces which I have selected for H&M Selfridges focus on staples that have a classic, modern, minimalist feel, strong architectural shapes and really simple clothes to build a wardrobe that doesn’t wear you.
“I have kept the colours very simple, black, white and cream with some hints of snake, gold and brown for the accessories. My favourite pieces are the cream wool coat with gold belt detail, black leather pencil skirt, the black clutch and the great pair of heels with snakeskin detailing.”
For more info about Sophia, check out this article in The Telegraph from last year, which was run in celebration of 10 magazine’s 10th anniversary.
Check out Selfridges, Oxford Street, for more details on the store.
FashionBite xx
