Selfridges: Snow White Christmas in July!

Selfridges Christmas in July press day was a very festive affair…as you can imagine! Complete with faux snow, carols, a backdrop of Christmas trees and a flurry of white (the theme of the day) everywhere you looked…Alexander McQueen, Vivienne Westwood, Balenciaga, Tom Ford and Chanel were just some of the fabulous designers showcasing pieces from their autumn/winter 11 ranges during the press event in the lower ground floor of Selfridges Oxford Street flagship.

I was treated to a manicure by the gorgeous Nars cosmetics brand, alongside eyelash extensions from Shu Uemura’s Tokyo lash bar…perfect for drinks out that evening!

What really caught my eye was the tiny, minature shoes and handbags made exclusively for Selfridges by various shoe/accessories labels…they were the cutest things!

I was also amazed to see the world’s first 3D phone - which doesn’t require specs – from LG. It was incredible, I watched in wonder as footage of someone diving into the sea, splashing through the waves and swimming underwater jumped out at me. Although, it did make my eyes go slightly funny at a few points adjusting to the effects!

I also loved the creamy, off-white Alexa Mulberry and beautifully soft faux fur accessories. I’m nowhere near ready for winter yet (please can we have some more summer first?!), but after the Christmas showcase, I can’t wait for the autumn/winter products!

FashionBite xx

PHOTOGRAPHER: Natasha Turrell