Vogue’s Fashion Night Out: PICS OF THE NIGHT

Vogue hosted its fabulous Fashion’s Night Out yesterday evening in London’s West End. Fashion retailers, brands and department stores pulled together to offer shoppers a night to remember, with everything from exclusive discounts to special celebrity guests and prize draws, as they opened their doors to the public from 6-11pm. Fashionbite headed down to the event (with a few cocktails on the way!) to bring you the best bits from the night…

Lily Allen launched her new vintage fashion boutique Lucy in Disguise at Selfridges (above), with co-partner and sister Sarah. The store will initially be a pop-up shop in Selfridges, but will move to the womenswear floor during London Fashion Week. She is also opening a Lucy in Disguise vintage shop in Covent Garden during LFW. The store will offer vintage designer pieces to rent and buy.

Fashionbite then headed to John Lewis for a Cosmopolitan cocktail (or two!), to celebrate the launch its new womenswear floor, which I have to say looks amazing! Complete with autumnal trees as centre pieces, the floor is sexy, modern and fresh. Model turned accessories designer Laura Bailey was mingling around, along with other designers and lots of John Lewis management who were extremely excited about the new opening. Walking down Oxford Street, music pumped out of every store and the atmosphere was brilliant. Debenhams rolled out the red carpet, complete with mock paparazzi who took your picture as you entered the shop and Zara had live models standing on podiums in the entrance. Gwyneth Paltrow also made a guest appearance at friend Stella McCartney’s store on Bruton Street and none other than Giorgio Armani hosted a fabulous cocktail party with British Vogue editor Alexandra Shulman.

Fashionbite also caught up with Daisy Lowe at the re-launch of Biba at House of Fraser. She looked gorgeous (and very tall in real life!). The store was packed, with a DJ playing house music- it felt like the VIP area of a club. Customers also seemed to be loving the new collection as there appeared to be lots of purchasing!

fashionbite xx