Jaeger launches pop-up shop for younger sub-brand

Jaeger is to open a one day pop-up shop for its new sub-brand Boutique by Jaeger, due to launch next month.

The temporary store, located just off Carnaby Street at 10 Foubert’s Place, London, will showcase the brand’s first autumn/winter collection for Boutique by Jaeger.

The shop will open on August 7. The collection will also be sold online at www.boutiquebyjaeger.co.uk

The pop-up shop also features fab vintage finds, alongside selected pieces from Jaeger’s catwalk collection Jaeger London.

The new range definitely has a younger feel to it. Mini skirts, punkish zipped coats, loose knits, micro tuxes, zippered silk dresses and leather rolled up shorts all give a rock ‘n’ roll edge.

For more info and pics on Boutique by Jaeger, see Fashionbite’s post Jaeger targets Whistles and Reiss with younger sub-brand..

fashionbite xx