Glassworks Studios pop-up shop a huge success

Glassworks Studios, the online fashion and lifestyle boutique, has extended its 2 week pop-up store in Covent Garden to 2 months, following a fantastic response from customers.

The contemporary online shop, which launched in March, stocks a mix of well-known luxury brands such as Sass & Bide and Karen Walker, alongside fab New York labels such as vintage-inspired Rory Beca.

I headed down to the pop-up shop in Covent Garden yesterday to have a nose around and I was v.impressed.

The founders, former Harvey Nichols buyer Damien Paul and international banker Lauren Lewis, have a clear direction about the type of customer they’re targeting and what the brand’s identity is. They were keen to stress it is not about pricepoints, with jeans ranging from £60 to £260. Damien says the customer is a female shopper who travels a lot, who is into her designer labels but also shops on the high street. She is style savvy, but time conscious. Lauren says its the carefully selected edit that will define and differentiate the brand going forward.

If you’re near Covent Garden, take a look, otherwise look online at www.glassworks-studios.com.

Glassworks Studios, 34 Great Queen Street. London.

The pop-up store stays open until July 25.

fashionbite xx