Peacocks relaunches website- where’s Primark?

Peacocks has relaunched its website and said it aims to be the number one value fashion retailer online.

This is off the back of a 90% increase in online sales from January ’09 to Jan’10.

The new site sells double the number of lines as Peacocks’ previous transactional site and offers improved functionality for its 200,000 visitors per week.

Last month, value retailer Tesco launched its first ever premium range online called F&F Couture and is looking to ramp up its online presence…

…which begs the question, where’s Primark?

Primark seems to be dragging its heels over launching an online site, despite all it’s competitors having made the move. Of course, it’s very different running a store-based retail operation, compared to an online one, but the sales potential is also huge. And most retailers say online is their biggest store.

Peacocks managing director Tim Bettley said: “E-commerce is set to experience further growth over the next decade which is why we have made this major investment in our new transactional site.”

So, will Primark follow suit..? Watch this space.

fashionbite xx