Sonia Rykiel for H&M: why we love designer tie-ups

I finally got round to checking out the new Sonia Rykiel for H&M collection last night- been so hectic with On|Off at London Fashion Week didn’t get the chance to head to the launch on Saturday.

I went to the large H&M store opposite Bond Street tube, London, and was quite suprised to see a lot of stock still on sale…but also really pleased as I managed to nab myself this gorgeous little rhinestone beret-I’ve had my eye on it ever since the preview pics landed in my inbox!

However, despite there still being a fair bit of stock, key pieces, such as a striped knitted jumper dress, had sold out. For more details about the collection, see fashionbite’s earlier post ‘Sonia Rykiel for H&M launches next week.’

I love H&M’s designer collaborations -they’re a fantastic way to buy a piece of the designer, without the price tag!

Talking of which, yesterday I saw Roksanda Ilincic’s autumn winter 2010 catwalk show at London Fashion Week (she recently launched a capsule collection for high street boutique chain Whistles).

The collection was stunning, fluid, silk dresses, sheer blouses and beautiful fabrics, accompanied by a feel-good soundtrack of disco songs such as ‘You Make Me Feel.’ It had a definite Studio 54, early Halston-esque vibe, see my blog at On|Off for more details about the show.

Whistles boss Jane Shepherdson was spotted on the front row, so hopefully this means future collaborations are in pipeline. Watch this space!

fashionbite xx