Sonia Rykiel for H&M launches next week

Very, very excited!! French designer Sonia Rykiel’s second collection for H&M is due to hit stores next Saturday (February 20), brilliantly timed in the midst of London Fashion Week fever.

The designer, famed for her fabulous knitwear, colourful stripes and Parisian-inspired style, has produced a stunning collection which is sure not to disappoint.

Knitted dresses, sweaters and skirts in black, fuscia, pale pink and sunshine yellow will nestle beside gorgeous embellished, dresses, berrets and rhinestone tops- but I doubt for long! I’m already lusting after far too much…

Price points are fantastic, ranging from £7.99 for tights to £34.99 for a striped, knitted sweater dress and £49.99 for a rhinestone embellished dress.

Natalie Rykiel, daughter of Sonia and president/artistic director of the fashion house, said: “The essence of Sonia Rykiel is the Parisian woman of Saint Germain des Pres, the Left Bank or Rive Gauche.

“The idea of the collection is to offer the essence of Sonia Rykiel. This [H&M] line is absolutely true to our philosophy, which is about quality and know-how, and not about money. H&M gave me complete freedom with creation and quality. We used pure wool and pure cotton. It’s the DNA of Rykiel.”

A colour injection is just what every wardrobe needs to freshen it up for spring- so head down to H&M next Saturday to get your hands on a stunning piece of Rykiel.. without the heavy price tags.

For your nearest stockist, vist H&M’s website.

fashionbite xx