Burberry to screen live 3D show at London Fashion Week

Iconic British brand Burberry will become the first major design house to screen a catwalk show live, 3D (and around the world!) at London Fashion Week this season (February 19-24).

Burberry will stream its show to screens at parties in New York, Paris, Dubai, Tokyo and Los Angeles, according to The Evening Standard.

In an unprecented move, London Fashion Week is to become the first event to be broadcast in 3D live around the world and could set a benchmark for seasons (and events) to come.

Guests wearing 3D glasses will be able to see the texture of fabrics in great detail- as if they were on the front row of the catwalk.

Burberry’s chief creative officer Christopher Bailey said: “We are very excited we are hosting the first ever truly global fashion show. This unprecedented event will enable people to experience the energy and atmosphere of this show from around the world.

“3D techonology will bring our global audience into the London show space allowing them to see the colours and fabrics, to hear the music and to be a part of the moment when it all finally comes together.”

Before you get too excited though, London Fashion Week hasn’t suddenly become democratic overnight… the 3D parties are invite only.

However, the British Fashion Council (which organises London Fashion Week) announced last week that it is to stream live shows in 2D via the London Fashion Week website during the event…so you can still get a sneak preview of the trends to come for autumn/winter.

Fashionbite has an exciting announcement about London Fashion Week this week… so keep posted for the news!

fashionbite xx