NEW LAUNCH: Organic skincare brand Melvita

Fashionbite popped to the UK launch of Melvita this morning, the French skincare brand which already has a monopoly over the organic skincare market in France.

The brand is suprisingly big, the largest certified organic brand in France (according to the company), and has huge plans for the UK market.

It has launched over 300 products here, which you can buy online at www.melvita.co.uk, and plans to open its first UK store in London this summer. It hopes to have 10 UK stores in the next three years.

Melvita is more like a one-stop shop for organic health products, including deodrant, moisturiser, supplements and even toothpaste, rather than simply an organic face cream firm.

The company was founded in the early 1980′s by French biologist and professional beekeeper Bernard Chevilliat. He set up an ecofactory in the beautiful, rural French region of Ardèche, where he has since tested innovative new products for the brand. All products have a stamp of approval from EcoCert, the international organic certification body.

Having tried and tested a number of products, I really like the skincare range. The anti-ageing serum is light and glides on without feeling heavy on the skin- making a great base for make-up. The rose and lavender water sprays are really lovely, both light and refreshing. I’m not keen on creamy cleansers or facial wipes, so these make a perfect alternative.

Price points are more premium, ranging from around £12 to £32, but for a certified organic brand you know you’re paying for the goodness.

I’ve never been swayed by a brand just because it’s organic, first and foremost it must do what it claims to do, and if it’s organic so much the better. However, Melvita seems to do both, which is great news.

The website offers free standard delivery and two free samples on your first order, so why not give it a go…

fashionbite xx